20+ Must Have WordPress Plugins and Tools for Small Business Website

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Fluent Forms

A contact form is a need for every website since it makes it simple for users to get in touch with you. 

The easiest contact form plugin for WordPress is Fluent Forms.

Using just a few clicks, you can quickly create contact forms, email subscription forms, online order forms, payment forms, surveys, polls, and pretty much any other type of web form with our drag-and-drop form builder. 

To make your life simpler, they have more than 300 pre-built form templates available.

Fluent Forms interfaces with all known marketing and payment systems, allowing you to create effective forms in under 5 minutes.

It has strong features like conversational forms, form landing pages, user journey tracking, form abandonment, geolocation tracking, GDPR compatibility, customized WordPress user registration and login forms, etc. that are simply not available in other form builders.

Alternative:Formidable Forms is an excellent alternative for creating advanced solution-focused WordPress forms.

Monster Insight

The finest Google Analytics plugin for WordPress is MonsterInsights. It enables you to “fully” link your website to Google Analytics so you can track how users access and interact with it.

The biggest feature is that it displays all the crucial statistics on your WordPress dashboard.

Then, you can adjust your website’s optimization in order to boost traffic, subscription numbers, and sales.

You can use our MonsterInsights coupon to get 50% off your purchase.

MonsterInsights is used by over 3 million websites.

RankMaths

SEO enables you to increase the number of search engine visitors to your website. Although WordPress comes with SEO functionality out of the box, there is still a lot you can do to improve your website’s search engine rankings.

One of the most widely used WordPress plugins ever is called All in One SEO (AIOSEO). More than 3 million websites make use of it.

It supports the correct addition of SEO title, meta description, and keywords as well as the creation of XML sitemaps, Google Search Console integration, social network optimization, and more.

To assist you in boosting your SEO ranks, their staff is constantly coming up with new ideas and incorporating new SEO tools. A few examples include their content optimizer with TruSEO score and headline analyzer.

Constant Contact

The most trustworthy and efficient marketing tool at your disposal as a business owner is email. Even after a user leaves your website, you can still communicate with them thanks to this. For this reason, we advise all business owners to start constructing an email list right soon.

One of the most well-known email marketing service companies in the world is Constant Contact.

You can use their platform to create an email list and send subscribers stunning email newsletters.

It allows non-technical customers a quick and simple setup. It also functions nicely with well-known WordPress lead generation plugins like OptinMonster and WPForms.

Alternatives: If you’re looking for something more sophisticated, HubSpot, Omnisend, Sendinblue, and ConvertKit are all excellent options, but they cost more.

UpdraftPlus

The most widely used WordPress backup plugin available is UpdraftPlus. You can set up automatic backups and save your data securely on a variety of cloud services, including Google Drive, Dropbox, S3, Rackspace, FTP, and more.

It also makes restoring your website from a backup really simple. The company offers a premium package with additional features and priority support in addition to their free base plugin.

Given the importance of backups, every WordPress blog and website absolutely has to have this excellent backend plugin.

Alternatives include the outstanding but fee-based BackupBuddy and VaultPress (Jetpack Backups).

WP Rocket

The top WordPress caching plugin available is WP Rocket. 

It enables you to quickly increase the speed and functionality of your WordPress website without the need for any technical knowledge.

The suggested WordPress caching settings, including gzip compression, page caching, and cache pre-loading, are automatically activated. 

To speed up page loads, even more, you can enable optional features like CDN support, DNS pre-fetching, minification, and lazy image loading.

Most notably, WP Rocket stores pages in the cache without waiting for a request. 

It automatically crawls your page and builds a cache, which improves performance right away.

In addition, Imagify, a free image optimization tool, is available through WP Rocket to help you speed up your website even more.

To enhance the configuration of your website cache setup, they also feature connectors with the Cloudflare API, Sucuri, and many more tools.

The simplest and most user-friendly caching plugin is by far WP Rocket. 

The only drawback is that it requires payment.

Alternatives include the free WP Super Cache and W3 Total Cache plugins, however, they are less effective and complicated.

Sucuri

Every online business owner should put security first. 

Sucuri provides a web application firewall and WordPress security plugin, which is likely the greatest protection you can obtain for your website.

They keep track of and defend against virtually every kind of attack, including DDoS, malware threats, XSS attacks, brute force attacks, spam comment attacks, and more. 

If your website doesn’t already have a firewall, you should add one right away.

See our comprehensive WordPress security tutorial with step-by-step instructions for beginners to find out more about how to improve the security of your website and safeguard your company.

Every month, Sucuri assists us in preventing tens of thousands of attacks on WPBeginner.

Sucuri also has the additional benefit of automatically adding a CDN layer, which greatly accelerates your website.

There are other security plugins like WordFence, WP Activity Log, and others, but none of them can provide the same level of comprehensive protection as Sucuri. The only true alternative is Cloudflare, which, if you choose their premium add-ons, may be rather pricey.

Push Engage

The finest online push notification plugin for WordPress is PushEngage. 

Using the browser push notification technology, it enables you to communicate with your website users in a targeted manner.

In addition to our email newsletter, we use push alerts to boost website traffic and consumer interaction.

For WPBeginner, push notifications are consistently one of the top 5 traffic sources.

PushEngage has all the essential features, including goal monitoring, dynamic user segmentation, opt-in reminders, advanced analytics, and drip marketing.

It can automatically send out cart abandonment messages, price drop alerts, inventory alert notifications, and other things for eCommerce websites.

It may automatically notify all of your subscribers when a new blog article is published for bloggers and publishers.

On all website building platforms, including WordPress, Shopify, Bigcommerce, and others, PushEngage functions without a hitch.

They have a WordPress plugin called PushEngage that makes it simple to turn on web push notifications for your website.

The best thing about PushEngage is that, in contrast to every other service in that market, they DO NOT SELL YOUR DATA.

Another well-liked alternative is OneSignal, however they sell your data for free plans.

RafflePress

The top WordPress giveaway plugin available is RafflePress. 

With the help of viral giveaways and competitions, you may quickly boost the number of visitors to your website, social media followers, and email subscribers.

You may use RafflePress’s simple drag-and-drop giveaway builder and tested giveaway templates to make a giveaway that grabs visitors’ attention.

Visitors to the website must provide their email address to be eligible to win. 

This aids in increasing the number of email newsletter subscribers.

Users are encouraged to follow your social media accounts and tell their friends about the offer on RafflePress to increase their chances of winning. 

You can enhance social media engagement by doing this.

Using word-of-mouth advertising, you may increase traffic more quickly! As a result, you gain more customers, sales, and income!

You may quickly link your social media profiles, WordPress form plugins, and all well-known CRMs.

You may get started with RafflePress’s free edition, dubbed RafflePress lite. Use RafflePress Pro if you want more robust capabilities to accelerate your growth.

Uncanny Automator

The greatest WordPress automation plugin is Uncanny Automator. Without creating any code, it enables you to connect your already installed WordPress plugins to operate together, automating repetitive admin activities and saving time and money.

It conveniently interfaces with the majority of well-liked third-party platforms and WordPress plugins, allowing you to create automation recipes without having to hire a developer.

To construct “if this then that” style recipes on your WordPress site, you simply select from over 400 triggers and actions (no code needed).

Simply said, it facilitates communication between your WordPress plugins so they may collaborate more effectively. Consider it to be WordPress’s equivalent of Zapier.

Even better, you can use WordPress to connect two independent websites to one another without having to write any code. 

For membership websites and online shops, this is incredibly helpful.

Here are a few use-case examples:

• Sell things on one WordPress site while creating users and setting up access on another.
• Create WordPress buttons that can carry out various tasks, including creating user accounts automatically.
• Based on the user’s behaviors, add unique user attributes to user profiles.
• Using a single Zapier integration, connect your WordPress website to more than 3000 external services.
• … and a lot more

Notably, there is a free Uncanny Automator plugin that offers the most fundamental automation features.

SearchWP

The most sophisticated WordPress search plugin available is called SearchWP. 

It enables you to enhance your website search so that users may find what they’re looking for on your site with ease.

SearchWP crawls everything on your site, including custom fields, ACF fields, text files, PDF document content, custom tables, custom taxonomies, custom post types, WooCommerce product attributes, and more, in contrast to the normal WordPress search feature, which only searches within posts.

You also have the freedom to modify the algorithm without writing any code by coming up with your own relevance scale.

You may enhance the discoverability of your material by using the search metrics tool, which allows you to see what your visitors are looking for and what they are finding or not discovering.

Along with allowing you to easily integrate with all of the main WordPress plugins, including but not limited to WooCommerce, Advanced Custom Fields (ACF), Meta Box, Toolset, BigCommerce, Easy Digital Downloads, bbPress, and more, SearchWP also enables you to add robust features like live AJAX search to WordPress.

Google Workspace

A collection of web-based tools like spreadsheets, documents, and email are included in Google Workspace (formerly G Suite). This robust suite of office tools was developed by Google and is less expensive, hassle-free, and easier to deploy.

You can cut money on gear purchases, IT staff hiring, managing backups, software licenses, and more. Most crucially, you can utilize business-related email accounts with your own domain name from within Gmail.

Alternatives include using Microsoft Office365 or receiving a free business email from your WordPress hosting company.

SEMRush

For experts in digital marketing and business owners, SEMRush is a comprehensive toolkit. 

It includes effective tools that can help you strengthen your SEO, paid traffic, social media, and content & PR strategies.

Additionally, it assists you in gathering competitive knowledge about your rivals so you can outperform them and rule your sector.

We utilize their product for a variety of tasks, including keyword research, backlink analysis, brand mention tracking, competitor surveillance, finding top-performing social media posts and pages, ad strategy analysis, keyword rank tracking, and more.

The actual power of SEMRush cannot be adequately conveyed in so few sentences. 

It’s on our list of essential tools for serious business owners, and it works well with the previously mentioned RankMath.

LiveChat

The best live chat support tool for companies and e-commerce websites is LiveChat Inc. It allows you to easily add live chat to your WordPress website and is really simple to use.

It provides numerous customization possibilities and a mobile app so you can give support in real-time.

It is compatible with your current customer relationship management (CRM), email marketing, and other tools. Most significantly, it gives a wonderful user experience and loads quickly.

The developers of LiveChat also produced the best AI-powered chatbot software, ChatBot.com. It may be used in conjunction with LiveChat to guarantee that your users always receive the quickest response possible from AI and humans.

As an alternative, you may combine chat, CRM, SMS, Facebook, and email on one platform using HubSpot and Sendinblue Chat.

PrettyLink Pro

One of the top WordPress link management plugins is Pretty Links Pro. 

It enables you to manage affiliate links with ease and makes it simple to create shareable affiliate links that are short and memorable.

For affiliate marketers, podcasters, business owners, and others who want to quickly create short URLs in WordPress, it is the ideal tool.

ThirstyAffiliates is a great substitute for affiliate marketers with a ton of cutting-edge features, such as Amazon integration.

Shared Count

The greatest WordPress social networking plugin, Shared Counts, makes it simple to include lovely social sharing icons on your website.

Additionally, it provides share numbers so you may add social proof to your website.

Although there are numerous expensive options available, the performance and coding quality of this free plugin surpass all others.

Because SharedCount provides a simple out-of-the-box solution for both beginners and developers, we utilize it extensively on our website.

Look at the Smash Balloon plugins if you want to automatically showcase your most recent Instagram, Facebook, Twitter, and YouTube content on our site to display more social proof. 

They are the most popular social media feed plugin for WordPress and are utilized by 1.6 million websites.

WPMail SMTP

WordPress sends emails by default using the PHP mail function. 

The issue is that WordPress hosting companies either don’t properly set up this feature or they ban it to stop abuse.

Essentially, this implies that there’s a chance your WordPress site won’t send you or your users any critical email notifications.

This issue is resolved by WP Mail SMTP by delivering WordPress emails through an appropriate SMTP mail server. 

See our post on how to resolve the WordPress not sending email issue for more information.

WP Mail SMTP is used by over 2 million websites since it is a need. 

We also use it on WPBeginner.

Pro tip: WP Mail SMTP Pro, the paid version, offers white glove setup and additional capabilities. 

In essence, their customer service team will connect it and set it up to use your SMTP service provider.

Insert Header and Footer

You might occasionally need to add code snippets to your WordPress header or footer when managing your WordPress site for verification purposes, putting ad retargeting scripts, etc.

Without changing your theme files, you can quickly add code snippets to your WordPress website with Insert Headers and Footer. 

Visit our tutorial to learn how to add header and footer code to a WordPress website.

This excellent free plugin is very helpful for business owners who want to integrate basic JavaScript to the HTML of their website without changing any code files.

WPML

WordPress does not by default make it simple to construct a multilingual website. This is a challenge for companies that serve a bilingual clientele spread across many regions.

WPML is required in this situation. With the help of this WordPress multilingual plugin, you can quickly build multilingual websites.

It is incredibly user-friendly, SEO-friendly, and makes it simple to create material in several languages.

A great substitute that is quickly expanding is TranslatePress.

Woocommerce

Over 5 million websites utilize WooCommerce, the most well-liked eCommerce plugin for WordPress.

It has all the robust features required to build an online store.

WooCommerce has been the preeminent eCommerce plugin for WordPress over the past few years. 

It was created by the same team that created WordPress.com, Jetpack, and other well-known services under the name Automattic.

With the availability of specialized WooCommerce hosting, WooCommerce themes, and WooCommerce plugins, the WooCommerce ecosystem is now well-developed.

Pro tip: We advise choosing SiteGround if you want to launch an online store using WooCommerce. 

As an alternative, you may test Bluehost’s new eCommerce plan, which includes more than $1000 worth of premium WooCommerce extensions—including subscriptions, bookings, and more—for free.

We also suggest the following plugins to expand your WordPress eCommerce site:

• With the use of social evidence and FOMO, TrustPulse enables you to win over customers’ trust quickly.
• WooFunnels enables you to integrate eCommerce automation into WordPress and create sales funnels.
• With the use of Advanced Coupons, you can integrate gift cards, loyalty programs, and other advanced coupon features into WooCommerce.
• See our comprehensive list of the top WooCommerce plugins for more ideas.

If you’re wanting to sell digital downloads, the finest WordPress eCommerce plugin is Easy Digital Downloads.

WP Simple Pay is a great WooCommerce substitute if you’re seeking a WordPress payment solution without setting up a shopping cart.

BigCommerce is a fully-hosted headless eCommerce platform for WordPress, and it’s not the last. For serious users, it provides excellent scalability and little maintenance.

Nextiva

In terms of functionality and usability, Nextiva is the top business phone service. 

For your website, they let you get a business phone number that includes features like online faxing, advanced call routing, unlimited free domestic calling, voicemail to email or text, and more.

The best aspect is that you may get calls directly to your cell phone from your business phone line, which is great for small enterprises. 

You can also specify your company hours to avoid being disturbed on weekends or during non-working hours.

Alternatives include the highly regarded business VoIP service providers RingCentral and Ooma.

Additionally, their platform provides live chat, online polls, CRM, and other communication tools. 

Small business owners can simply handle everything like pros thanks to a straightforward web-based admin panel that lets you manage everything.

Since Nextiva VOIP is one of the most reasonably priced and trustworthy business phone services that develops with your business, we use it for our company.

Our list of the top WordPress plugins for business websites comes to a close with this entry.

You might not need to utilize every WordPress plugin and tool included in our list, but it’s rather typical for our readers to use at least 15 to 18 of the solutions we’ve listed.

It’s highly advised that you either download the plugins directly from the WordPress.org plugin directory or from the official plugin websites by clicking on the links in our articles. 

Please stay away from all websites that offer nulled WordPress plugins and themes because they can endanger your website.