Top 4 Best Digital Skills to Learn at Home in 2022
Are you looking for digital skills to learn in 2022 to help boost your business and thrive in your niche, competing with the big players? Look no further, here are 4 digital skills for you.
You might be facing some unforeseen downtime, like the majority of us who are currently stuck at home. It’s acceptable to experience a sense of awe at this newfound “freedom.” The good news is that you can pick up a variety of digital talents to pass the time.
New virtual skills can help you build your résumé, launch a side business, and, of course, have fun. They’ll also be more than simply a diversion. In keeping with that, we’ve identified four digital talents you can pick up immediately:
- Design: how to create stunning visual work.
- Copywriting: How to maximize the impact of your words.
- SEO: how to optimize a website to rank in search engine results.
- Coding: How to learn the basics without a computer science degree.
All of these areas have a wealth of information available online, but we’ve done the homework and sorted out the good from the poor. The best free resources for digital upskilling have also been discovered, which is crucial. Take a look at that!
4 Best Digital Skills to Learn
Design
Nearly half of all consumers name website design as the most important factor that influences their view of a company. Website design accounts for 94% of first impressions of a website. Clearly, design is a lucrative skill that is here to stay, and this is the ideal chance to increase your understanding of it.
You’ve probably heard of industry leaders in design software like Photoshop and InDesign, and you may even have used them in the past. But did you know that there are tons of free design tools available online that you can use to educate yourself, find inspiration, and even develop new skills?
When we asked designers for the finest free resources they intended to use while stranded at home, they provided us with a wealth of online learning options.
A selection of 16 free ebooks for designers has been put together by the American Institute of Graphic Arts, which you can read at your leisure on your own computer. The publications available cover a wide range of topics, including typography, easy inspiration, and basic logo design. Additionally, since they are free, you are spared from having to make the difficult decision of which book to buy at a traditional bookstore.
Are you a more active learner? That also operates. In reaction to coronavirus lockdowns around the world, the online academy DesignDesign.Space is providing free digital workshops. You can reserve a spot for classes on typography, drawing methods, and even enhancing your current work on a variety of dates throughout the upcoming months.
We’ve discovered a fantastic way for you to use your design expertise if, after all of this newfound study time, you’re eager to do so. A free resource kit full of reusable icons and templates is available from InVision, a New York-based digital product design platform, so you may update your own design projects.
Copywriting
You may not have put learning copywriting at the top of your list of computer skills to acquire. It will be worthwhile to enhance your writing whether you’re launching (or updating) a personal portfolio, a commercial website, or an online store because every good website needs a fantastic copy. Additionally, you can learn some fresh advice regarding specifically writing for the web.
There are some great free tools online, but first, here are two quick strategies you can use to write better web copy right away:
- Pay attention to your headlines because just 20% of website visitors read the rest of the page while 80% read your headlines. Because of this, you should write headlines that appeal to both casual readers and devoted ones. To do this, make sure your headlines give an accurate and engaging overview of the remaining text on a page when read in order. Try to make them succinct, precise, and illustrative!
- Give CTAs even closer attention: Personalized calls to action, or CTAs, convert 42% more site visitors than CTAs that are not specifically targeted. CTAs typically appear as buttons on websites that connect to product pages, forms, or further details. Typically, they’ll shout things like “Buy Now!” or “Learn More.” Any sort of website needs its customers to take immediate action, therefore CTAs don’t just apply to e-commerce sites. Making your CTAs page-specific will allow you to add some personalization; for example, instead of saying “Read More,” you might say “Read more about [insert topic].”
Let’s now discuss some of the top digital upskilling tools that are available for aspiring copywriters.
A virtual crash course on everything from performing research to increasing conversions, ConversionXL’s Quick Course on Effective Website Copywriting is available. It’s just as useful as attending a real class, so read it and take notes! You may use KlientBoost’s Landing Page Copywriting Blueprint after you’ve “graduated,” too. It basically serves as a foundation for writing effective copy for landing pages for websites.
SEO
You are already familiar with the fundamentals of design and copywriting that establish a powerful online presence. What about building up that online presence, though? One of the most crucial digital skills you can master to increase website traffic is search engine optimization or SEO.
The practice of improving a website’s placement in search engine results pages is known as SEO (or SERPs). Additionally, a high ranking is crucial because 67 percent of clicks are directed to the top five organic results on the SERP.
See the following results from Advanced Web Rankings, where CTR stands for click-through rate and Exact Position for the placement of each website in a SERP:
Learning the fundamentals of SEO can help you advertise anything, from a website to a single blog post, and it’s also a skill that’s becoming more and more useful as business shifts more and more toward the digital realm. Fortunately, you can find a ton of free tools online to get you started. Some of our favorites are as follows:
- A detailed Beginner’s Guide to SEO, written just for beginners and including seven chapters, a glossary, and information on everything from keywords to link building, is offered by the software company Moz.
- You may keep up to date on new theories and advancements in the SEO industry by watching Moz’s Whiteboard Fridays video series.
- The best way to learn about SEO from the most widely used search engine is to read Google’s SEO Starter Guide.
- The well-known SEO firm Yoast provides a free version of its SEO training that includes information on the precise functions of Google as well as suggestions for “fast wins” to improve your site’s rating. The commercial edition of Yoast’s course offers more information, but we believe the free version is still helpful on its own.
Coding
We are aware that learning to code seems to be the kind of ability that necessitates either arduous work or a college degree. Additionally, you can build your own website without knowing any programming.
We’re not talking about becoming a self-taught expert here; rather, we’re talking about the many free chances available to learn how to code. Gaining some familiarity will enable you to further customize your website. Additionally, you can start serving as a resource for those who are in a similar circumstance.
So where should we begin? We’ve compiled the top free resources to give aspiring programmers a head start:
- The Odin Project enables total beginners in web development to advance to programming mastery. You may learn as much or as little as you like, so don’t worry if the idea of becoming an expert scares you. This project’s entire scope has been divided up into manageable sections. For instance, if all you want to do is update your own website, the Web Development 101 course will assist you in learning about languages like HTML and CSS.
- An interactive portal called Codecademy provides lessons in 12 different programming languages. You won’t only be taking notes when you use Codecademy; you’ll also be honing your technical abilities.
